Susanna J.Smith


latest tweets @susannajsmith

Yup. "In the age of the customer: businesses that serve, retain & win customers will thrive" #startups

Thoughtful use of social to drive biz results means IDing purpose, people, platform & process #startups @forrester

Marketers can integrate social data into the customer relationships #startups

Impt pt. "Marketers are, in part, observers," @forrester #startups yes, thoughtful observation to drive action

Social listening involves 1. monitor 2. validate 3. combine 1+2 4. integrate findings into action #startups